Some quick facts: 81% of consumers say they need to trust a brand to buy from them. Using a signature color increases brand recognition by 80%. And finally, 77% of consumers buy from brands that share their values.
Nice stats but, what is branding?
Let’s get this out of the way first: Branding is more than a logo, font, colors, and writing a diary entry on behalf of your dream customer. Simply put, a brand is a perception or set of associations consumers have of a business; in other words, a brand is a promise. Those perceptions originate from your unique story, vision, the values you hold, and most importantly: how your customers are transformed as a result of using your products or services. When you fulfill this promise, your audience will become more than consumers; they’ll become brand ambassadors, and your brand will grow organically as a direct result!