SEO, paid media & web for higher education technology.
Search visibility, targeted campaigns, and technical website improvements connected to support demand for an education technology platform.
- SEO
- Google Ads
- LinkedIn Ads
- Content Strategy
- Technical SEO
- Web Development
Modern Campus.
Modern Campus provides technology that helps colleges and universities attract, engage, and retain students.
Where we started.
The opportunity was to reach more relevant decision-makers and build demand through paid media, organic content, and a stronger website foundation.
Connect discovery with qualified demand.
Lil Horse connected Google Ads, a full-funnel LinkedIn strategy, SEO, and web work. Revised content pillars and technical website improvements supported discovery alongside campaigns focused on the audiences Modern Campus wanted to reach.
- Google Ads and a full-funnel LinkedIn campaign strategy.
- On-page SEO and technical improvements to the website.
- Web development support for the search experience.
- Content-pillar updates and improvements to existing blog content.
Better-fit audiences.
More efficient acquisition.
The client also reported sales-qualified leads and growing blog traffic.
“They are passionate about the work they do and become invested in your success.”