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Point Network
Point Network

A clear identity for a decentralized future.

Lil Horse created Point Network’s brand from the ground up: strategy, personality, visual identity, communication guidance, and content templates for a Web3 business.

Services & expertise
  • Brand Strategy
  • Visual Identity
  • Logo Design
  • Communication Strategy
  • Brand Guidelines
  • Content Templates
Point Network digital content designs presented on two tablet mockups.
Point Network social template with lock illustrations and cyan messaging on a dark blue background.
Open Point Network brand-book mockup showing dark and light pages with communication guidelines.
Airport advertising mockup showing a Point Network campaign with the headline The Future Is Here.
The client

Point Network.

Point Network develops tools designed to make decentralized internet, also known as Web3, available to more people.

The opportunity

Where we started.

The opportunity was to build a brand from scratch, defining both its conceptual foundation and visual identity. The brand needed to make the company’s value understandable while expressing its ambition for a decentralized internet.

Our approach

Turn technical ambition into a recognizable brand.

We built the brand around the values of the business and the value it wanted to communicate. That foundation informed the brand personality, communication strategy, logo, and visual system.

The resulting guidelines and content templates gave Point Network a shared language for presenting its story across formats, from digital content to brand applications.

  • Conceptual brand development rooted in the business’s values.
  • Brand personality and communication strategy.
  • Logo design and a coordinated visual identity.
  • Brand guidelines, content templates, and application designs.
01 / Visual identity

A distinctive digital language.

Dark foundations, vivid accents, and a coordinated visual system translate the brand concept into a recognizable digital presence.

Point Network brand-book color palette with black, violet, white, and bright accent colors.
Point Network digital content designs presented on two tablet mockups.
02 / Content templates

Consistency with room to create.

A family of content templates combines typography, imagery, and brand placement so different messages still feel connected.

Point Network social template with lock illustrations and cyan messaging on a dark blue background.
Point Network social template presenting decentralized storage and browser with abstract orange and violet imagery.
Point Network social template with violet wave graphics, a figure, cyan type, and the circular Point logo.
03 / Brand applications

From guidelines to the wider world.

The brand book and application mockups demonstrate how the identity can work across formats and scales.

Open Point Network brand-book mockup showing dark and light pages with communication guidelines.
White Point Network branded card application mockup with fine circular linework and a black Point logo.
Airport advertising mockup showing a Point Network campaign with the headline The Future Is Here.
The outcome

A brand built from the beginning.
One coherent identity.

A defined personality

A conceptual foundation that connects business values with brand expression.

A usable visual system

Logo, guidelines, templates, and applications designed to work together.

What could we create together?

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