Integrated marketing for construction technology.
An integrated, conversion-focused marketing engine for a NetSuite construction technology partner.
- Marketing Strategy
- Product Launches
- Paid Media
- Email Marketing
- SEO
- Content & Sales Enablement
BlueCollar Cloud.
BlueCollar Cloud is a NetSuite-focused software and implementation partner helping construction and project-based businesses connect job costing, billing, operations, and financial visibility. Its portfolio includes BlueCollar Projects, Financial Operations, Managed Services, a Procore NetSuite Connector, and project management capabilities.
Where we started.
BlueCollar needed to bring multiple solutions to market with one clear story: NetSuite as the ERP foundation, BlueCollar as the construction layer. The challenge was to reach finance-led contractor buyers, build demand for BFO, and launch Managed Services, Procore connectivity, and PM capabilities through coordinated channels.
BlueCollar builds construction solutions on the NetSuite platform.
BlueCollar’s Procore – NetSuite connector connects the construction and ERP platforms.
What we created.
Lil Horse built an integrated go-to-market program across paid acquisition, LinkedIn outreach, lifecycle email, SEO, social content, product-launch campaigns, and event promotion. We translated complex NetSuite and construction workflows into buyer-focused messaging and equipped sales teams with landing pages, decks, one-pagers, videos, and demos.
- Integrated acquisition campaigns and targeted professional outreach
- Lifecycle email and nurture programs for new offers
- Product-launch communications for construction technology solutions
- SEO, thought leadership, event promotion, and sales enablement
A stronger market presence.
A pipeline for new opportunities.
The program established a pipeline for new offers and connected BlueCollar with construction-industry buyers. Clearer positioning, coordinated campaigns, and sales follow-up supported commercial opportunities and new business in a competitive market.
Demand for new offers
Buyer-focused campaigns introduced BlueCollar’s solutions to relevant construction and finance teams.
Commercial momentum
Connected outreach, nurture, and sales materials helped turn market interest into business conversations.
Brand and product positioning
A consistent story made complex technology easier to understand and supported differentiation in the construction market.
“They’ve been awesome.”