Public-sector technology marketing.
An always-on partner marketing program for Triad, an IBM Gold Business Partner, connecting expert content, campaigns, and sales outreach.
- Digital Marketing
- Fractional CMO
- Positioning
- Content Marketing
- Email Marketing
- Paid Media
- Graphic Design
Triad Technology Partners.
Triad is a woman-owned Virginia technology partner bridging public-sector needs and enterprise innovation. Its relationship-led team combines a curated partner ecosystem with procurement expertise, implementation support, and long-term guidance across cloud, AI and automation, ServiceNow, asset management, data security, and enterprise content management.
Where we started.
Triad already had deep credibility with public-sector buyers and technology partners. The opportunity was to turn partner expertise, webinars, product news, and events into ongoing visibility, audience engagement, and sales conversations while preserving the personal voice that differentiates Triad.
Triad is an IBM Gold Business Partner.
What we created.
Lil Horse expanded webinar promotion into an ongoing content and demand program. We built a podcast hub and Spotify channel around partner-hosted conversations, then extended episodes through LinkedIn, email, and newsletter distribution.
Event and sales collateral supported that content, alongside solution-led social posts, Google Search, and Sales Navigator outreach. Our design team also built and continues to evolve Triad’s brand system across touchpoints.
- Partner-led podcast and webinar content program.
- Monthly newsletters and targeted event and solution email campaigns.
- LinkedIn content, paid search, and sales outreach.
- Brand system, event assets, one-pagers, and campaign creative.
Partner expertise.
An always-on content engine.
Each expert conversation can feed podcast episodes, web assets, social posts, newsletters, and sales outreach, extending its use between events.