GTM engineered for construction technology.
A connected go-to-market program bringing web development, positioning, full-funnel acquisition, and CRM nurture together to build demand.
- GTM Strategy
- Web Development
- Paid Acquisition
- HubSpot
- Email Nurture
- Conversion Copy
- SEO & Content
- Funnel Measurement
QuoteGoat.
QuoteGoat is a cloud-based construction estimating platform built by contractors. It brings bids, cost structures, resources, tasks, and management visibility into one workspace for growing construction companies.
Where we started.
QuoteGoat’s market entry was an opportunity to establish a differentiated story, build visibility with North American contractors, and convert interest into qualified conversations. Audience development focused on company decision-makers alongside estimating leaders.
How we engineered the go-to-market system.
Lil Horse engineered a connected go-to-market program around construction decision-makers. Web development, positioning, and conversion-focused website and sales copy gave the product a clear digital presence. Meta, Google Ads, and targeted LinkedIn outreach brought that story to the market.
HubSpot email nurture, content, and campaign measurement connected acquisition with follow-up, leads, and demo opportunities. The work joined creative execution with the marketing technology behind the funnel, giving the team a clearer view of how channels supported demand.
- Positioning and messaging for owners, COOs, and estimating leaders
- Full-funnel acquisition across Meta, Google Ads, and LinkedIn outreach
- Website development and conversion-focused copy, alongside video and campaign creative
- HubSpot email nurture and lifecycle follow-up
- SEO content and measurement connecting channel activity to leads and demos
GTM engineered.
A connected path to market.
The program established a cohesive digital presence and a connected acquisition funnel for QuoteGoat. Positioning, website experiences, campaigns, and automated follow-up helped reach construction decision-makers and develop commercial conversations.
A clear market story
Messaging connected the estimating platform with the needs of construction companies and their decision-makers.
Connected customer journeys
Web development, campaign creative, CRM workflows, and nurture supported a consistent journey from discovery to conversation.
Commercial opportunities
Coordinated channels helped build interest in the product and supported follow-up with prospective customers.