Table of Contents

Steps To Write Winning Digital Marketing Performance Reports in 2024

Graphic image with the phrase Digital Marketing Performance Reports

Struggling to Develop Compelling Digital Marketing Performance Reports That Delight Your Clients?

In today’s data-driven marketing landscape, crafting effective digital marketing performance reports is no longer optional. But turning complex data into clear, actionable insights can be a challenge.

This guide will equip you with the knowledge to create impactful reports that impress your clients and empower them to make informed decisions about their marketing strategies. 

We’ll delve into the significance of digital marketing performance reports, explore essential steps before crafting a report, and guide you through structuring and presenting your findings in a way that resonates with your audience.

Need help developing your digital marketing performance reports? With our digital marketing services, we can become your partner in success!  Our team of experts can handle everything from strategy development to crafting insightful performance reports. Free up your time to focus on what you do best – while we take care of the rest.

 

The Importance of ROI Tracking

As marketing budgets come under increased scrutiny, the importance of Return on Investment (ROI) tracking has never been more pronounced. Beyond evaluating past campaigns, ROI now serves as a strategic tool for shaping future investments. 

In an era where data reigns supreme, marketers must harness its power not only to understand historical performance but also to predict and optimize future outcomes.

How to Analyze Marketing Data?

Navigating the complex landscape of modern marketing demands more than intuition—it requires a strategic approach backed by insightful data analysis. The process of analyzing marketing data is a cornerstone in this journey, offering a roadmap for informed decision-making. 

Beginning with clearly defined objectives, marketers embark on a comprehensive journey of data collection, cleaning, and exploration. Each step contributes to a deeper understanding of customer behavior, campaign performance, and the overall effectiveness of marketing strategies. 

This analytical journey is not just a retrospective examination; it’s a forward-looking process that shapes the future of marketing strategies.

As we venture into this era of data-driven decision-making, the significance of artificial intelligence (AI) and machine learning (ML) becomes increasingly evident. Beyond the confines of traditional analytics, AI and ML empower marketers with predictive insights. 

According to the International Association of Business Analytics Certification, the future of data analytics is on the brink of a transformative revolution driven by the rapid advancement of AI and ML technologies.

In this era of big data, businesses, industries, and researchers harness AI and ML’s power to unlock unprecedented insights from vast datasets. This fusion of cutting-edge technologies promises to reshape the way we analyze, interpret, and utilize data in the coming years. 

Steps to Take Before Creating a Marketing Report

Before creating a digital marketing performance report,  a few crucial steps can pave the way for a more insightful and effective analysis.

Setting Clear Objectives

To set the stage for a comprehensive report, it’s imperative to align marketing goals with the broader objectives of the business. This involves a deep understanding of the company’s mission, vision, and overall strategic plan. By doing so, marketers ensure that their efforts contribute meaningfully to the overarching success of the organization.

Adopting the SMART criteria – Specific, Measurable, Achievable, Relevant, and Time-bound – can provide a structured framework for goal-setting. This methodology ensures that objectives are well-defined, quantifiable, attainable, aligned with business needs, and bound by a realistic timeframe.

One common pitfall is the confusion between goals and Key Performance Indicators (KPIs). While goals represent broader aspirations, KPIs are the specific metrics used to measure progress toward those goals. Clear differentiation between the two is essential for a precise understanding of what success looks like and how to measure it.

Selecting the Right Key Performance Indicators (KPIs)

The landscape of KPIs is expanding. Beyond the conventional metrics, future-ready marketers are integrating advanced indicators such as customer lifetime value (CLV) and sentiment analysis. These metrics offer a deeper understanding of customer behavior and satisfaction, and selecting the right KPIs involves tailoring metrics to each channel’s unique dynamics:

  1. When it comes to Search Engine Optimization (SEO), focus on metrics like organic traffic growth, keyword rankings, and backlink quality. These metrics gauge the effectiveness of your SEO strategies and their impact on visibility.
  2. For Pay-Per-Click (PPC) campaigns, prioritize metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS). These indicators provide insights into the efficiency and profitability of your paid advertising efforts.
  3. In the realm of social media, track metrics like engagement rate, follower growth, and social media mentions. These KPIs offer a snapshot of your brand’s social presence and audience interaction.
  4. For email marketing, focus on metrics like open rates, click-through rates, and conversion rates. These indicators help assess the effectiveness of your email campaigns in engaging and converting your audience.

Balancing Short-term and Long-term KPIs

While short-term KPIs provide immediate feedback on campaign performance, long-term KPIs are crucial for measuring sustained success. Striking the right balance is key. 

For instance, short-term KPIs like click-through rates are essential for immediate campaign adjustments, while long-term KPIs such as customer lifetime value (CLV) and sentiment analysis provide insights into overall customer satisfaction and loyalty.

Complex Data. Clear Insights.  Struggling to turn your marketing data into actionable reports?  We can help!  We create insightful performance reports that showcase your KPIs and empower informed decision-making. Contact us!  

Analytics and Reporting Tools

The future of analytics tools is characterized by seamless integration and automation, heralding a new era in data-driven decision-making. 

AI-powered analytics platforms take the lead, providing real-time insights, automating reporting processes, and offering a panoramic view of marketing performance. This evolution allows marketers to streamline their operations, directing their focus toward strategy and creativity.

Google Analytics 4

At the forefront of web analytics, Google Analytics 4 remains an indispensable tool for understanding website traffic, user behavior, and conversion rates. Its robust features empower marketers to glean valuable insights into the effectiveness of their digital strategies.

Google Search Console

For a deeper dive into search performance, Google Search Console is the go-to tool. It offers vital data on how your site appears in search results, highlighting opportunities for optimization and enhancing your overall search engine visibility.

Social Media Analytics Platforms

Navigating the dynamic world of social media requires specialized tools. Platforms like Facebook Insights, Twitter Analytics, and Instagram Insights provide in-depth analyses of audience engagement, demographics, and content performance. These insights are invaluable for refining social media strategies and maximizing impact.

Email Marketing Analytics Tools

In the realm of email marketing, tools like Mailchimp and Constant Contact offer robust analytics features. From open rates to click-through rates, these tools provide a comprehensive overview of email campaign performance, aiding marketers in crafting more targeted and effective communication.

By leveraging these tools, businesses can harness the wealth of data available to refine their strategies, optimize campaigns, and ultimately drive success in the digital landscape.

Marketing Attribution

Attribution models are undergoing a significant transformation, stepping into the spotlight of strategic decision-making. Two key elements driving this evolution are multi-touch attribution and the integration of blockchain technology, ushering in a new era of transparency and precision in tracking customer interactions.

  • Multi-Touch Attribution: Moving beyond the traditional last-click model, multi-touch attribution recognizes the complexity of customer journeys. It considers various touchpoints, providing a holistic view that better reflects the true impact of marketing efforts.
  • Blockchain Technology Integration: Blockchain technology is reshaping marketing attribution by ensuring an unalterable and transparent ledger of customer interactions. This decentralized approach not only enhances data security but also fosters trust in the authenticity of the recorded interactions.

This evolution goes beyond data accuracy; it’s about instilling trust in a privacy-conscious consumer base. Embracing multi-touch attribution and blockchain integration signifies a commitment to transparency, accountability, and a consumer-centric approach to measuring marketing success.

How to Write a Marketing Report?

Crafting an effective marketing report involves a structured approach that not only presents data but tells a compelling story. Begin by outlining the key components, such as

Introduction Section

Embarking on the journey of crafting a compelling marketing report begins with a well-structured introduction. The introduction section sets the tone for a well-crafted marketing report, ensuring stakeholders navigate the data clearly and gain meaningful insights. In this section, focus on:

  • Executive Summary: Provide a concise overview, capturing the essence of the entire report. This serves as the initial touchpoint for stakeholders, offering a quick glance at the report’s significance.
  • Key Takeaways: Highlight the main insights derived from the data analysis. These succinct points act as focal areas, giving readers a clear understanding of the report’s key findings.
  • Report Period Overview: Dive into a chronological breakdown of the marketing activities conducted during the specified timeframe. This provides context, setting the narrative for the subsequent detailed analyses.

Utilizing Dashboards or PDFs

Consider the format of your marketing report, keeping in mind the preferences of your audience:

  • Dashboards: Opt for visually engaging dashboards for a quick, intuitive understanding of data trends. Dashboards offer a dynamic representation of information, making it accessible and comprehensible at a glance.
  • PDFs: Alternatively, choose the tried-and-true PDF format for comprehensive and easily shareable reports. PDFs are ideal for in-depth analysis and provide a structured document for stakeholders to refer to.

Performance of Each Digital Marketing Channel

In dissecting the performance of each digital marketing channel, marketers gain a comprehensive understanding of their strategies’ effectiveness:

SEO Performance

The intricacies of SEO allow you to unlock the nuanced metrics shaping your online presence:

  • Organic Traffic Growth: Assess the effectiveness of your SEO strategies by closely monitoring the growth in organic traffic to your website. This metric unveils the impact of your optimization efforts on attracting users through search engines.
  • Keyword Rankings: Gain insights into the performance of your content by tracking the rankings of relevant keywords. Understanding the shifts in keyword positions provides valuable feedback on the visibility and relevance of your digital assets.
  • Backlink Quality: Dive into the quality of backlinks pointing to your site. Evaluating backlink quality not only contributes to SEO performance but also influences your website’s authority in the digital ecosystem.

PPC Advertising Insights

Exploring PPC advertising allows you to extract actionable insights to refine your digital advertising strategies:

  • Click-Through Rate (CTR): Evaluate the effectiveness of your ads by analyzing the percentage of users who click on them. A high CTR indicates resonance, while a lower CTR may necessitate adjustments to improve ad relevance.
  • Conversion Rate: Measure the success of your PPC campaigns by tracking the rate at which users convert into customers. Understanding the conversion journey provides critical information for optimizing ad targeting and messaging.
  • Return on Ad Spend (ROAS): Assess the profitability of your advertising investments by calculating the return on ad spend. This metric provides a holistic view of campaign efficiency and helps allocate resources for maximum impact.

Social Media Highlights

The world of social media gives you the chance to uncover key performance indicators that showcase your brand’s influence and engagement:

  • Engagement Rate: Measure the level of interaction your content receives, indicating its resonance with your audience. A high engagement rate reflects compelling content, encouraging likes, shares, and comments.
  • Follower Growth: Track the expansion of your social media audience, a vital metric for assessing your brand’s influence. Consistent growth signifies a strong and expanding digital community around your brand.
  • Social Media Mentions: Assess the reach and impact of your brand by monitoring mentions across various social platforms. Mentions serve as indicators of brand awareness, sentiment, and audience conversations.

Email Campaigns Effectiveness

Evaluate the effectiveness of your email campaigns with a focus on key metrics that illuminate user engagement and conversion:

  • Open Rates: Gauge the success of your email campaigns by analyzing the percentage of recipients who open your emails. A compelling subject line and relevant content contribute to higher open rates.
  • Click-Through Rates: Measure user engagement by tracking the percentage of recipients clicking links within your emails. This metric provides insights into the effectiveness of your call-to-action and content relevance.
  • Conversion Rates: Assess the ultimate success of your email campaigns by evaluating the rate at which recipients convert into customers. Understanding the conversion journey helps refine future email strategies for optimal impact.

By delving into SEO, PPC advertising, social media, and email campaigns, businesses can optimize their digital presence for maximum impact, ensuring a strategic and data-driven approach to online success.

Next Steps

After dissecting the performance of each digital marketing channel, it’s time to turn insights into actions:

  1. Identify Opportunities: Pinpoint areas of strength and weakness across channels. Focus on opportunities for improvement and optimization.
  2. Adjust Strategies: Based on your findings, refine your strategies. Tweak SEO tactics, enhance ad creatives and fine-tune social media content to align with what works best.
  3. Allocate Resources Effectively: Distribute your resources based on the channels that drive the most impact. Ensure your budget and efforts align with the channels delivering the best results.
  4. Experiment and Iterate: Digital marketing is dynamic. Don’t be afraid to experiment with new ideas. Continuously iterate your strategies based on ongoing performance evaluations.
  5. Stay Informed: Keep abreast of industry trends and changes in algorithms. Stay informed to adapt your strategies to the evolving digital landscape.

By translating your findings into actionable steps, you position your digital marketing efforts for ongoing success.

How Often Should You Report?

Determining how often to report on your marketing efforts is essential for a proactive and well-informed strategy. Here’s why it matters:

  1. Keeping Leadership Informed: Regular updates ensure leadership is in the loop and aware of ongoing strategies, challenges, and successes. This fosters a cohesive approach, aligning marketing with overall organizational strategy.
  2. Facilitating Data-Driven Decision-Making: Frequent reporting provides timely access to crucial data, enabling swift adjustments and strategic pivots based on the most recent performance metrics. This agility is crucial in the fast-paced digital environment.
  3. Building Transparency and Trust: Regular reporting establishes a culture of open communication, fostering transparent exchanges of information. It builds trust by demonstrating accountability and confidence in marketing efforts.

In conclusion, a digital marketing performance report is not just a tool for reflecting on the past; it’s a dynamic roadmap for navigating the future of marketing. 

By embracing emerging technologies, staying agile in strategy, and telling compelling stories through data, marketers can position themselves at the forefront of the digital revolution.

As we stand on the precipice of a new era in marketing, this kind of report becomes the lantern guiding marketers through the uncharted territories of the future.

Need a partner in crafting impactful digital marketing performance reports? We offer expert support in data analysis and report creation. We can help you gain valuable insights from your marketing data and make informed decisions.  Contact us! Start making insightful reports with Lil Horse powered by Draketech.

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The Client

Partner in Publishing (PIP) is a full-service agency specializing in marketing, sales, business development, and talent acquisition support to EdTech companies and publishers.

The challenge

PIP wanted to start offering a new service – search engine optimization (SEO) – and needed a series of three animated videos with motion graphics to promote it across their social media channels.

The strategy

We leveraged our SEO expertise to create three scripts showcasing PIP’s field proficiency. After approval, we developed storyboards and incorporated brand elements to ensure the videos reflected PIP’s values And brand identity

The result

The resulting video series effectively communicated what SEO is, how it’s done, and PIP’s process for delivering it to clients. The videos captured the attention of various brands who contacted PIP to avail of their SEO services.

The Client

Papaya Creativa is a marketing and advertising company specializing in crypto technologies. They approached us with an exciting challenge: to attract new audiences to their collection with a powerful and engaging promotional video featuring a 3D Kraken character.

The challenge

Our challenge was to create a 3D model for the Kraken character using only a reference image of a 2D NFT. We also had to convey the character’s anger at the pollution of the seas and promote environmental awareness through the video. Finally, we had to develop a complex creative strategy to captivate and engage new target audiences.

The strategy

To meet the challenge, we began by creating the 3D model for the Kraken, carefully adapting the visual attributes of the original image. Then, using digital sculpture, we added critical morphologies to the surface to ensure every detail was perfect. Once we finalized the texture, we created the storyboard and animated every visible body part, from the face to the chest. The final steps were to add music effects and post-production, resulting in a detailed and animated 3D Kraken that conveyed the desired message.

The result

Our creative strategy and hard work paid off as we delivered an engaging and memorable promotional video featuring the 3D Kraken character. The video effectively conveyed the message of environmental awareness while promoting the NFT collection, capturing the attention of new audiences.

The Client

Partner in Publishing (PIP) is a full-service agency that provides EdTech companies and publishers with the marketing, sales, business development, and talent acquisition support they need to scale their products and services.

The challenge

Update their old website to renew their services and branding. This website had to include all their services and complete business information, but the design had to be well-structured to keep the visitor engaged.

The strategy

We did rebranding work that enhanced the visual elements of the previous branding to create stronger contrasts that achieved high accessibility for the website and other digital elements that were to be published. We created a strategy to build a website that would rank high in search engines on its excellent performance, accessibility, good practices, and SEO requirements to meet the positioning factors.

The Client

StreamAgency is an innovative software solution that provides real-time sales support to website visitors through video streaming. With StreamAgency, businesses can provide high-quality customer service and support while increasing conversion rates and revenue.

The challenge

The client came to us with the idea of software that could improve online businesses’ revenue by connecting with potential customers and engaging them in live conversations. The goal was to create personalized experiences and increase sales through customer satisfaction.

The strategy

After knowing the client’s needs, our team of designers and developers decided to create a software solution that consists of a streaming platform that integrates into existing website platforms and provides actual time sales and customer services presence in a virtual space. The platform has a live video of a sales representative, and the live chat allows users to answer customer queries in real-time, reducing response times and improving customer engagement. We developed the platform using MongoDB, ExpressJs, React, and NodeJs technologies.

The result

After integrating StreamAgency, customer engagement increased; we noticed that by having faster response times and personalized attention with an actual human being, the visitors’ trust and satisfaction increased, which transformed into higher conversion rates.

The Client

Home Health Companions is a Dallas-based senior care services agency with two primary services. The first is Caregivers and Companions, and the second is Private Duty Nursing.

The challenge

Home Health Companion came to us with the need to receive more calls and contacts from potential clients.

The strategy

We conducted market and audience research for HHC to identify who their potential clients were and what keywords they used to search for your services. We created a specialized landing page to receive forms and calls for each service, where we describe the main benefits and the value proposition of HHC. We created two campaigns, one for each service, where we chose the settings and keywords that were most convenient to receive calls and attract the right audience’s attention.

The result

During the last year, we have received clicks and calls that have increased the demand for HHC services.

The Client

Modern Campus is a company that develops software for higher education institutions. It is based in the United States and has a large portfolio of products, ranging from its own Content Management System (CMS) to a text messaging service for universities and colleges.

The challenge

The company needed help with its technical and On-Page SEO strategy: optimizing the loading speed on the product pages, optimizing meta-tags, text structure, and enhancing the articles they have on their blogs.

The strategy

40 URLs were selected to be optimized, and for each of them, keyword research was done to optimize the content for the most suitable ones. Technical SEO optimizations were performed to decrease the loading speed of product pages and blog articles by up to 2-3 seconds. Meta-tags were optimized, and new heading tags were added to the blogs, in order to give them a more appropriate structure and better respond to the searches that users make in Google.

The result

There has been exponential growth in organic traffic and keywords ranking on Google, with more than 1,000 on page 1. From April to October, traffic increased by 320%.

The Client

Home Health Companions is a Dallas-based senior care services agency with two primary services. The first is Caregivers and Companions, and the second is Private Duty Nursing.

The challenge

Home Health Companion came to us with the need to receive more calls and contacts from potential clients.

The strategy

We conducted market and audience research for HHC to identify who their potential clients were and what keywords they used to search for your services. We created a specialized landing page to receive forms and calls for each service, where we describe the main benefits and the value proposition of HHC. We created two campaigns, one for each service, where we chose the settings and keywords that were most convenient to receive calls and attract the right audience’s attention.

The Client

Nustef Baking is a cookie manufacturer that distributes two notable brands to Canada and the United States. These brands are Kii Naturals and Reko Pizzelle. They have an average annual turnover of 20 million and their products are very popular.

The challenge

Create creative content for Facebook, Instagram, and paid advertising in the formats of reels, carousels, stories, and images for the feed. These posts should be entertaining, dynamic, and fun. For this challenge, we had to show the consumer’s lifestyle and include content about the product and its packaging.

The strategy

The strategy was based on creating a tree of topics for the content, each corresponding to specific subtopics and calls to action that invited the customer to make recipes and preparations with the cookies and additionally to know the location of the nearest store where they would find the product. 

We created a system of testing and data analysis for the ads to improve the paid content every month. As part of this testing, a lot of video material was created, and we chose the theme based on the popularity of past content; after testing for a few days, we made the decision only to run the most popular posts and those that had the most engagement, ensuring that the cost per click was cheaper.

The Client

DATASCIENCEGOX is a technology company that presented a clear goal, to create an event to bring together data and business executives to share their experiences, learn from others and create a network effect among senior leaders.

The challenge

Reach out to high-end profiles in the data science world and invite them to the event. Persuade them through marketing strategies that combine virtual reality, flawless information, and impeccable communication. KPI: Bring 20 qualified attendees to our event.

The strategy

Personalization: Send a timely, exclusive, and personalized message to senior profiles through an internal LinkedIn message. Innovation: Invite people through a virtual reality space that simulates the target audience’s office and a stage that would be the meeting point of the event. Concrete Information: Send a brochure describing the objectives and event schedule. Database Building: Contact people who have shown interest in DSGOX events in the past, send them a personalized email message highlighting the event’s uniqueness.

The result

We hosted 32 attendees and experienced no technical hurdles. Discussions flowed smoothly and we also managed to stick to the schedule and proposed times, respecting everyone’s time.

The Client

Sukker Baby is an e-commerce company that distributes healthy Swiss gummies in Canada and the United States.

The challenge

Sukker Baby, an emerging e-commerce company, approached us with a unique challenge. With just a logo, they lacked a cohesive brand identity and required various brand applications. The client wanted assistance designing captivating gummy packaging, engaging content for social media and their e-commerce platform, and compelling sales material.

The strategy

To tackle this challenge, we embarked on a meticulous research process to uncover valuable insights that would guide the creation of a comprehensive brand identity. Through this endeavor, we created a stunning Scandinavian illustration gallery, the cornerstone of the brand’s visual communication. This carefully crafted document provided a guiding light, ensuring consistency across all brand applications.

The result

The outcome of our collaboration with Sukker Baby surpassed all expectations. We crafted an enduring and impactful brand that seamlessly adapts to various mediums while preserving its unique identity. Sukker Baby’s consistent and unforgettable brand experience resonates with its audience, leaving a lasting impression and reflecting the company’s vibrant personality across all its brand applications.

The Client

At Lil Horse powered by DrakeTech, creativity, and innovation are the driving forces behind their mission to impact society positively. As a dynamic creative agency, they offer a wide range of services, including branding, design, marketing, and development.

The challenge

The challenge was creating a set of visual guidelines that would go beyond their existing brand book’s conceptual and theoretical nature. While the brand book was a comprehensive resource, it needed to be supplemented with a more accessible document summarizing the brand identity’s proper usage. The goal was to ensure that anyone working with the brand could easily and accurately utilize all the essential elements, such as colors, fonts, hierarchy, and photographic style.

The strategy

Precision and clarity to elevate brand consistency. To tackle this challenge, we conducted an in-depth analysis of their brand and the existing brand book. This research was the foundation for developing more precise guidelines and rules for correctly using the brand identity. The strategy focused on creating a comprehensive handbook that left no room for ambiguity. The handbook covered a range of crucial aspects, including the appropriate use of fonts in various colors and backgrounds, guidelines for combining graphic elements, and maintaining the optimal saturation level in photographic styles, among others.

The result

A user-friendly brand handbook for seamless branding. This invaluable resource empowers every team member and organization, regardless of their specialty, to flawlessly apply the brand identity while maintaining consistency. With this handbook, anyone can confidently navigate the world of Lil Horse’s brand, ensuring that its essence remains intact in every interaction. The Brand Handbook has become the go-to resource for harnessing the true power of the Lil Horse powered by DrakeTech brand.

The Client

URBANDER is a forward-thinking and solution-driven agency that helps businesses transform for the betterment of humanity.

The challenge

URBANDER approached us to revamp its brand aesthetic, but our collaboration soon revealed opportunities to improve its communication, clarify its strategic direction, and evoke strong emotions.

The strategy

We kicked off with a creative session to capture our client’s vision and ideas. Together, we unearthed vital concepts that were clear to URBANDER’s leaders but needed to be communicated effectively. Our team then conducted a thorough brand audit and in-depth research to identify visual and communication gaps, which we summarized in a report and insights panel. We then employed our brand development methodologies to establish the brand’s strategic pillars, archetype, and ideal buyer. Finally, we translated these concepts into a unique visual expression, including a new logo, color palette, photographic style, fonts, graphic elements, and brand applications.

The result

Our collaborative efforts culminated in a vibrant and energetic new brand for URBANDER, which reflects the agency’s core purpose and how it is ready to make a significant impact globally.

The Client

Point Network is a visionary company that aims to bring decentralized internet (Web 3.0) to the world, making it accessible to all.

The challenge

Our challenge was to create a brand identity from scratch that could effectively communicate Point Network’s powerful mission to the world.

The strategy

To create a brand that truly resonates with the audience, we started by understanding the core values and purpose of Point Network. We then developed a comprehensive brand strategy that included a brand personality, communication strategy, logo design, and brand applications. Finally, our team worked closely with Point Network to ensure that every aspect of the brand was authentic and aligned with its vision.

The result

The result was a complete brand development that included visual and conceptual elements. In addition, our team created custom content templates, communication strategies, and brand applications that perfectly conveyed Point Network’s message. The new logo design reflected the company’s innovative approach, while the brand personality reinforced its commitment to transparency and inclusivity. With a strong brand identity, Point Network is well-positioned to achieve its ambitious goal of revolutionizing the internet.

The Client

Hoyos Luque is a construction company specializing in large-scale furniture projects, ranging from house renovations to skyscraper construction.

The challenge

Our team was tasked with creating a digital twin of a building Hoyos Luque had constructed. The goal was to develop a virtual reality presentation to showcase the building, which would help the company reach a larger audience and increase sales.

The strategy

To complete the project, we divided our team into two stages: living and shared spaces. The first team focused on building the space, architectural elements, and furniture. The second team was responsible for lighting, texturing, and the environment. By dividing the project into manageable stages, we were able to set realistic deadlines and milestones. This allowed for easy turnaround on significant changes and last-minute additions.

The result

The project was a resounding success! The virtual reality presentation tool we developed allowed Hoyos Luque to sell all the units in the building. We achieved this by creating more than thirty 360° panoramic renderings of different living spaces, including 2-level and 3-room apartments, open areas, a cinema, gym, coffee lounge, and more! Showcasing these spaces in a virtual setting allowed potential buyers to truly experience the building’s features and design, resulting in higher engagement and, ultimately, more sales.

The Client

Groupe Focus is a company that distributes and advises different furniture manufacturers.

The challenge

To create High-quality images for project support and future development of interior spaces and furniture.

The strategy

We learned about them as a company, business, products, and clients. Understood what they needed, were looking for. From the beginning, we connected composition and image, which helped us create an easy, fast, and complete workflow system, allowing us to create high level final images for each project.

The result

More than 25 projects were completed, from 3D furniture modeling to complete environments and spaces from architectural plans.

The Client

Budweiser is a medium-bodied, flavorful, crisp American-style lager brewed with the best barley malt and a blend of premium hop varieties.

The challenge

When Budweiser approached our team, we faced an exciting and unique challenge: to design a versatile bar that could be replicated anywhere in the world. In addition, the client wanted us to create a family of products that would embody the essence of the Budweiser brand, paying meticulous attention to every detail.

The strategy

To meet this challenge head-on, we embarked on an immersive journey into the heart of Budweiser’s identity. Extensive research allowed us to uncover invaluable insights that would serve as the cornerstone for our furniture construction. Armed with this knowledge, we entered the sketching stage. Carefully selecting materials, lighting, and textures harmonizing with Budweiser’s visual identity, we aimed to create an experience that would resonate with Budweiser enthusiasts worldwide.

The result

Our efforts culminated by creating a truly remarkable family of products that seamlessly integrated Budweiser’s language. This carefully curated collection comprised five tables, one bar stool, one bar, one bench, a sofa, a DJ stage, a hall, a welcome arch, a photo spot, and a totem. Each design exuded visual splendor while demonstrating practicality, ensuring that customers would be immersed in an unforgettable experience at any Budweiser bar, regardless of location.

The Client

Sator is a forward-thinking company specializing in virtual spaces, NFT collections, and the implementation of crypto technology. Their goal is to enhance people’s lives by introducing new and innovative technologies.

The challenge

Sator approached us with a unique challenge – they wanted to create a video game that would serve as a metaverse, offering NFTs as rewards to players.

The strategy

Our expert team delved deep into the brand manual to gain valuable insights for developing the Metaverse’s visual image and assets. Based on the brand’s values, we created unique models for the video game that would also serve as NFTs.

The result

Thanks to our optimization and quality-focused approach, we exceeded Sator’s expectations by delivering a complete package of assets for the Metaverse. The gamified experience we created is immersive and rewarding, showcasing SATOR’s commitment to innovation and technology.

The Client

Nustef Baking is a successful cookie manufacturer that produces two famous brands – Kii Naturals and Reko Pizzelle. With an annual turnover of 20 million, is a major player in the baking industry.

The challenge

Nustef Baking aimed to boost brand awareness and expand their reach on social media with a custom Instagram filter. The challenge was to craft innovative content that would set them apart from their competitors and captivate their audience’s attention.

The strategy

We created a content strategy with subtopics, calls to action, and two augmented reality filters to boost brand awareness on social media. Our team crafted two filters based on the target audience, one that modified the user’s face and another that featured cookies coming out of their mouth, both designed to be engaging and fun.

The result

Our strategy proved successful, as Nustef Baking reached over a million people, gaining +3,000 new followers. Engagement rates and website visits improved, setting them apart from their competitors. Our creative approach to social media and augmented reality filters played a significant role in achieving their marketing goals.

The Client

Budweiser is a medium-bodied, flavorful, crisp American-style lager brewed with the best barley malt and a blend of premium hop.

The challenge

Our team faced a unique challenge: designing versatile bar layouts replicable worldwide. The client requested virtual reality to represent each space while preserving the Budweiser brand’s identity in every detail.

The strategy

We created the first concept for the spaces and product family, driven by the brand values and tone of voice. The sketching stage selected materials, lighting, and textures aligned with the Budweiser visual identity to achieve the desired outcome.

The result

Thanks to our team’s hard work, we produced an impressive VR presentation showcasing five distinct layouts that could be used in any Budweiser bar, and a spectacular family of products that exemplified the brand language. The resulting designs were visually stunning and practical, ensuring customers enjoy a truly immersive experience in any Budweiser bar, regardless of location.

The Client

Zach Heydeman, a technology enthusiast passionate about cryptocurrencies, blockchain, and NFTs. As a web 3.0 expert, Zach has been working on various NFT projects and came to us with a unique challenge.

The challenge

The client requested accessories, facial expressions, and skins for over 1,200 NFTs, with a twist: the entire collection’s base animal had to be a gorilla, and Zach wanted a dramatic “gore” look and feel.

The strategy

We aligned timelines and expectations with the client in a creative session, using provided resources to create the gorilla’s personality and identity. Our vision crafted a unique, harsh environment that contrasted with any other collection out there.

The result

Our dedication and creativity paid off as we exceeded the client’s expectations with a collection that received positive public reception. The project’s originality and quality were crucial to its success, and we’re proud to have helped Zach achieve his vision, attracting other NFT enthusiasts and collectors.

The Client

Urbander is a marketing agency that empowers businesses through innovative, diverse, and inclusive solutions. They specialize in connecting organizations with diverse audiences, achieving their communication and human impact objectives.

The challenge

Develop a brand metaverse from scratch that embodies their identity and values, consisting of five unique spaces, such as an auditorium, office building, gallery, learning center, and an area for manifestation and expression.

The strategy

We analyzed Urbander’s brand identity and values to create a unique metaverse space. Our team crafted innovative products for each of the five areas, engaging audiences and promoting the brand’s progressive values.

The result

Our largest and most complex metaverse yet, designed for Urbander, embodies their commitment to diversity, equity, learning, and manifestation. It offers a dynamic and inclusive environment for all, connecting people and advancing humanity. The space offers a dynamic and inclusive environment for all.

THE CLIENT

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The challenge

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The strategy

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The result

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