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Digital Marketing > Who Needs Digital Marketing Services?

Who Needs Digital Marketing Services?

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In today’s rapidly evolving digital landscape, establishing a strong online presence is crucial for businesses of all sizes. 

Digital marketing services play a pivotal role in helping businesses navigate the vast online space and connect with their target audience effectively.

Keep reading to understand its importance, benefits, and some of the markets that are leveraging it!

The Importance of a Strong Online Presence

Having a strong online presence is like setting up shop at the busiest corner of the world. It’s not just about being seen by the locals; it’s about catching the eye of a global audience. 

Think of it as the digital handshake that introduces your business to a diverse and expansive community. In this fast-paced environment, your online presence is your storefront, and ensuring it resonates with a global audience is the key to thriving in the digital era.

For this, you can also use several marketing channels that will help you grow your brand awareness.

Social Media Marketing

Where do businesses tell their stories, connect with people, and make their mark in the digital real? Social Media Marketing is not a choice anymore; it’s a must-do for anyone looking to broaden their horizons.

Digital marketing services act as savvy navigators, helping businesses make sense of each platform’s quirks to boost their reach and build genuine connections. It’s not just about being there; it’s about creating an online vibe that clicks, sparks conversations, and positions your brand as a dynamic player in the ever-changing digital scene. Let’s dive into the dynamic world of social media.

Meta

Meta, formerly known as Facebook, has evolved into a giant universe, offering a multifaceted digital universe. It’s not just a social media platform; it’s a gateway to immersive experiences. From augmented reality to virtual reality, Meta is redefining online interactions. Trends within Meta include the rise of virtual events, virtual commerce, and the exploration of the metaverse, where users can engage with digital spaces beyond the traditional social media realm.

X

X, formerly known as Twitter, is the microblogging platform where brevity meets impact. It’s the go-to space for real-time conversations, breaking news, and cultural movements. Trends on X often revolve around hashtags, reflecting the pulse of current events, pop culture, and societal discussions. From viral challenges to live-tweeting events, X thrives on immediacy and the power of concise, impactful messages.

LinkedIn

LinkedIn stands as the professional hub in the social media landscape. It’s where businesses and professionals connect, network, and share industry insights. LinkedIn trends encompass thought leadership content, professional networking events, and the increasing use of video content. Businesses leverage LinkedIn to establish credibility, recruit talent, and engage in B2B interactions.

TikTok

TikTok has emerged as the epitome of short-form video creativity. It’s a platform where trends are born, and users showcase their talents in bite-sized content. TikTok trends often revolve around challenges, dances, and creative storytelling. The platform’s algorithm-driven content discovery has propelled many users into overnight sensations, making it a hotspot for both individual creators and businesses aiming to capture the attention of a younger, engaged audience.

Search Engine Optimization (SEO)

SEO is the strategic practice of optimizing your website’s content to enhance its visibility and ranking on search engine results pages. By incorporating relevant keywords, improving website structure, creating high-quality content, avoid technical problems, and having backlinks from other websites relevant to your company, businesses aim to increase their organic (non-paid) traffic. 

SEO is a crucial digital marketing aspect, ensuring that a website is easily discoverable by individuals actively searching for related information or products on platforms like Google or Bing. It involves both on-page and off-page optimization techniques to align with search engine algorithms and improve overall online presence.

In the dynamic landscape of SEO, trends include a growing emphasis on user experience, with search engines favoring mobile-friendly websites and fast-loading pages. Voice search optimization is gaining prominence as more users interact with search engines through voice-enabled devices. Additionally, Google’s evolving algorithms are placing increased importance on user intent, making it essential for businesses to create content that satisfies user queries comprehensively.

Content Marketing

Content Marketing revolves around creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. It goes beyond traditional advertising by providing information that educates, entertains, or solves problems for the audience. 

Content marketing aims to build brand awareness, establish authority, and nurture long-term relationships with customers. It encompasses various forms of content, including blog posts, videos, infographics, and more, strategically shared across different online platforms.

Current trends in content marketing include an emphasis on interactive content such as quizzes, polls, and live videos to enhance user engagement. Personalization also gained a lot of importance, with businesses tailoring content to meet the specific needs and preferences of their audience. Long-form content is gaining traction, providing in-depth insights and catering to users seeking comprehensive information. The integration of artificial intelligence (AI) is also shaping content marketing, enabling data-driven insights for more effective strategies.

Email Marketing

Email Marketing involves the use of email campaigns to communicate with a target audience, build relationships, and promote products or services. It is a direct and personalized approach, allowing businesses to reach individuals directly in their inboxes. Effective email marketing involves crafting compelling content, segmenting audiences, and utilizing analytics to refine strategies. It is a versatile tool for nurturing leads, retaining customers, and driving conversions.

Personalization continues to be a key trend in email marketing, with businesses leveraging customer data to tailor content and offers. Automation is increasing, streamlining the process of sending targeted and timely messages. Interactive elements within emails, such as polls or surveys, are gaining popularity for increased engagement. Privacy considerations and compliance with data protection regulations are shaping how businesses collect, store, and use email data.

Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) Advertising is a digital advertising model where businesses pay a fee each time their ad is clicked. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches for relevant keywords. PPC ads can also appear on social media platforms and other websites. This model is effective for driving immediate traffic and conversions, providing a measurable return on investment (ROI) for businesses.

Automation is transforming PPC advertising, with machine learning optimizing bidding strategies and ad placements. There is a growing focus on audience targeting, allowing advertisers to reach specific demographics with tailored messages. 

Video ads within PPC campaigns are gaining traction, capitalizing on the visual appeal and engagement of video content. Integration with other digital marketing channels, such as SEO and social media, is becoming more prevalent for cohesive and holistic strategies.

The Benefits of Digital Marketing Services

Embracing digital marketing services opens a gateway to tons of advantages that propel businesses toward success:

Increased Reach and Visibility

Digital marketing services empower businesses with an unparalleled reach and visibility on a global scale. 

Through strategic use of online channels, businesses can extend their influence beyond local boundaries, capturing the attention of a diverse and expansive audience. This heightened visibility not only broadens the reach of a brand but also lays the foundation for increased brand recognition and awareness in the vast digital landscape.

Targeted Advertising

One of the standout advantages of digital marketing is the ability to engage in targeted advertising. Businesses can tailor their marketing efforts to specific demographics, interests, and behaviors by leveraging data and analytics. This level of precision ensures that promotional messages reach the most relevant audience, optimizing the impact of advertising campaigns. 

Targeted advertising not only enhances efficiency but also contributes to a higher return on investment (ROI) as marketing resources are focused on those most likely to convert.

Cost-Effective

Digital marketing services offer a cost-effective alternative to traditional advertising methods. With tools like pay-per-click (PPC) advertising, businesses only pay for actual clicks or impressions, ensuring that resources are allocated efficiently. 

Compared to the high costs associated with traditional media, digital marketing provides a budget-friendly avenue for businesses, especially for startups and small enterprises aiming to maximize their marketing impact without breaking the bank.

Improved Customer Engagement

The interactive nature of digital marketing fosters improved customer engagement. Through social media, blogs, and other online platforms, businesses can engage in direct conversations with their audience, building relationships and fostering brand loyalty. 

The ability to respond in real time to customer inquiries and feedback creates a sense of connection, enhancing the overall customer experience and establishing a strong rapport between the brand and its audience.

Data-Driven Decision Making

Digital marketing services operate in an environment rich with data and analytics. This wealth of information empowers businesses to make informed decisions based on real-time insights. 

Through monitoring key performance indicators (KPIs) and analyzing user behavior, businesses can refine their strategies, optimize campaigns, and adapt to evolving market trends. Data-driven decision-making not only enhances marketing effectiveness but also positions businesses to stay ahead of the curve in the dynamic digital landscape.

Topic Authority

Establishing topic authority is a unique benefit of digital marketing services. By consistently creating and sharing high-quality content in a specific niche, businesses can position themselves as industry leaders. Whether through informative blog posts, engaging videos, or thought-provoking social media content, showcasing expertise contributes to building credibility and trust.

Topic authority not only attracts a dedicated audience but also strengthens a brand’s influence within its industry, opening doors to collaboration, partnerships, and heightened recognition.

Who Can Benefit from Digital Marketing Services?

The transformative influence of digital marketing services is a beacon for businesses seeking to redefine their online presence and connect with a global audience. 

Tailored strategies and targeted campaigns make digital marketing a versatile ally for a range of sectors:

Fintech

Fintech enterprises, with their innovative financial solutions, can harness digital marketing to carve a niche in a competitive landscape. Highlighting features such as seamless digital transactions, advanced security protocols, and user-friendly interfaces can attract a tech-savvy audience. Digital marketing empowers fintech companies to not only showcase their technological prowess but also communicate the modernity and convenience of their financial services.

Edtech

The educational technology sector finds a robust partner in digital marketing, especially as the demand for online learning continues to soar. Through strategic campaigns, Edtech businesses can spotlight the advantages of their platforms—flexible learning schedules, interactive courses, and accessible knowledge. Digital marketing becomes a conduit for reaching students, educators, and lifelong learners, fostering engagement in a digital learning landscape.

SaaS (Software as a Service)

SaaS companies navigating the digital realm can leverage marketing strategies to illuminate the value of their software solutions. Whether emphasizing ease of integration, scalability, or specific functionalities, digital marketing enables SaaS businesses to showcase their offerings effectively. Targeted campaigns address the pain points of potential clients, positioning SaaS companies as integral partners in the ever-evolving tech landscape.

Real Estate

In the real estate industry, where visual appeal and online presence are paramount, digital marketing is a game-changer. High-quality visuals, virtual tours, and targeted advertising can bring properties to life, capturing the attention of potential buyers or tenants. Real estate businesses can use digital marketing to not only showcase properties but also to establish a distinct brand identity in a competitive market.

Logistics

For logistics companies, effective communication and digital visibility are key. Digital marketing campaigns can emphasize the reliability, speed, and technological advancements in logistics services. From supply chain visibility to tracking capabilities, digital marketing enables logistics businesses to highlight their strengths and attract enterprises seeking streamlined and dependable logistics solutions.

E-commerce

E-commerce businesses thrive in the digital arena, and digital marketing is the engine driving their online success. Strategies such as search engine optimization (SEO), social media advertising, and email marketing can enhance the visibility of products, attract a wider audience, and optimize the online shopping experience. Digital marketing becomes the conduit for e-commerce businesses to engage customers, drive sales, and cultivate brand loyalty.

Healthcare

Digital marketing plays a pivotal role in the healthcare industry, facilitating the promotion of medical services, dissemination of health information, and engagement with patients. Healthcare providers can leverage digital channels to communicate their expertise, share patient success stories, and educate the public on wellness topics. Digital marketing fosters trust, credibility, and community engagement, positioning healthcare organizations as reliable sources of information and care.

In this digital age, the journey doesn’t end with establishing an online presence; it’s an ongoing exploration, an evolution guided by the dynamic interplay of technology, consumer behavior, and market trends. 

As businesses embrace digital marketing services, they embark on a voyage where adaptation, creativity, and strategic agility become the compass points, steering them toward success in the ever-expanding digital universe.

Thanks for reading!

María Bahamón

María Bahamón

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The Client

Partner in Publishing (PIP) is a full-service agency specializing in marketing, sales, business development, and talent acquisition support to EdTech companies and publishers.

The challenge

PIP wanted to start offering a new service – search engine optimization (SEO) – and needed a series of three animated videos with motion graphics to promote it across their social media channels.

The strategy

We leveraged our SEO expertise to create three scripts showcasing PIP’s field proficiency. After approval, we developed storyboards and incorporated brand elements to ensure the videos reflected PIP’s values And brand identity

The result

The resulting video series effectively communicated what SEO is, how it’s done, and PIP’s process for delivering it to clients. The videos captured the attention of various brands who contacted PIP to avail of their SEO services.
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The Client

Papaya Creativa is a marketing and advertising company specializing in crypto technologies. They approached us with an exciting challenge: to attract new audiences to their collection with a powerful and engaging promotional video featuring a 3D Kraken character.

The challenge

Our challenge was to create a 3D model for the Kraken character using only a reference image of a 2D NFT. We also had to convey the character’s anger at the pollution of the seas and promote environmental awareness through the video. Finally, we had to develop a complex creative strategy to captivate and engage new target audiences.

The strategy

To meet the challenge, we began by creating the 3D model for the Kraken, carefully adapting the visual attributes of the original image. Then, using digital sculpture, we added critical morphologies to the surface to ensure every detail was perfect. Once we finalized the texture, we created the storyboard and animated every visible body part, from the face to the chest. The final steps were to add music effects and post-production, resulting in a detailed and animated 3D Kraken that conveyed the desired message.

The result

Our creative strategy and hard work paid off as we delivered an engaging and memorable promotional video featuring the 3D Kraken character. The video effectively conveyed the message of environmental awareness while promoting the NFT collection, capturing the attention of new audiences.
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The Client

Partner in Publishing (PIP) is a full-service agency that provides EdTech companies and publishers with the marketing, sales, business development, and talent acquisition support they need to scale their products and services.

The challenge

Update their old website to renew their services and branding. This website had to include all their services and complete business information, but the design had to be well-structured to keep the visitor engaged.

The strategy

We did rebranding work that enhanced the visual elements of the previous branding to create stronger contrasts that achieved high accessibility for the website and other digital elements that were to be published. We created a strategy to build a website that would rank high in search engines on its excellent performance, accessibility, good practices, and SEO requirements to meet the positioning factors.
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The Client

StreamAgency is an innovative software solution that provides real-time sales support to website visitors through video streaming. With StreamAgency, businesses can provide high-quality customer service and support while increasing conversion rates and revenue.

The challenge

The client came to us with the idea of software that could improve online businesses’ revenue by connecting with potential customers and engaging them in live conversations. The goal was to create personalized experiences and increase sales through customer satisfaction.

The strategy

After knowing the client’s needs, our team of designers and developers decided to create a software solution that consists of a streaming platform that integrates into existing website platforms and provides actual time sales and customer services presence in a virtual space. The platform has a live video of a sales representative, and the live chat allows users to answer customer queries in real-time, reducing response times and improving customer engagement. We developed the platform using MongoDB, ExpressJs, React, and NodeJs technologies.

The result

After integrating StreamAgency, customer engagement increased; we noticed that by having faster response times and personalized attention with an actual human being, the visitors’ trust and satisfaction increased, which transformed into higher conversion rates.
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The Client

Home Health Companions is a Dallas-based senior care services agency with two primary services. The first is Caregivers and Companions, and the second is Private Duty Nursing.

The challenge

Home Health Companion came to us with the need to receive more calls and contacts from potential clients.

The strategy

We conducted market and audience research for HHC to identify who their potential clients were and what keywords they used to search for your services. We created a specialized landing page to receive forms and calls for each service, where we describe the main benefits and the value proposition of HHC. We created two campaigns, one for each service, where we chose the settings and keywords that were most convenient to receive calls and attract the right audience’s attention.

The result

During the last year, we have received clicks and calls that have increased the demand for HHC services.
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The Client

Modern Campus is a company that develops software for higher education institutions. It is based in the United States and has a large portfolio of products, ranging from its own Content Management System (CMS) to a text messaging service for universities and colleges.

The challenge

The company needed help with its technical and On-Page SEO strategy: optimizing the loading speed on the product pages, optimizing meta-tags, text structure, and enhancing the articles they have on their blogs.

The strategy

40 URLs were selected to be optimized, and for each of them, keyword research was done to optimize the content for the most suitable ones. Technical SEO optimizations were performed to decrease the loading speed of product pages and blog articles by up to 2-3 seconds. Meta-tags were optimized, and new heading tags were added to the blogs, in order to give them a more appropriate structure and better respond to the searches that users make in Google.

The result

There has been exponential growth in organic traffic and keywords ranking on Google, with more than 1,000 on page 1. From April to October, traffic increased by 320%.
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The Client

Home Health Companions is a Dallas-based senior care services agency with two primary services. The first is Caregivers and Companions, and the second is Private Duty Nursing.

The challenge

Home Health Companion came to us with the need to receive more calls and contacts from potential clients.

The strategy

We conducted market and audience research for HHC to identify who their potential clients were and what keywords they used to search for your services. We created a specialized landing page to receive forms and calls for each service, where we describe the main benefits and the value proposition of HHC. We created two campaigns, one for each service, where we chose the settings and keywords that were most convenient to receive calls and attract the right audience’s attention.
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The Client

Nustef Baking is a cookie manufacturer that distributes two notable brands to Canada and the United States. These brands are Kii Naturals and Reko Pizzelle. They have an average annual turnover of 20 million and their products are very popular.

The challenge

Create creative content for Facebook, Instagram, and paid advertising in the formats of reels, carousels, stories, and images for the feed. These posts should be entertaining, dynamic, and fun. For this challenge, we had to show the consumer’s lifestyle and include content about the product and its packaging.

The strategy

The strategy was based on creating a tree of topics for the content, each corresponding to specific subtopics and calls to action that invited the customer to make recipes and preparations with the cookies and additionally to know the location of the nearest store where they would find the product. 

We created a system of testing and data analysis for the ads to improve the paid content every month. As part of this testing, a lot of video material was created, and we chose the theme based on the popularity of past content; after testing for a few days, we made the decision only to run the most popular posts and those that had the most engagement, ensuring that the cost per click was cheaper.

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The Client

DATASCIENCEGOX is a technology company that presented a clear goal, to create an event to bring together data and business executives to share their experiences, learn from others and create a network effect among senior leaders.

The challenge

Reach out to high-end profiles in the data science world and invite them to the event. Persuade them through marketing strategies that combine virtual reality, flawless information, and impeccable communication. KPI: Bring 20 qualified attendees to our event.

The strategy

Personalization: Send a timely, exclusive, and personalized message to senior profiles through an internal LinkedIn message. Innovation: Invite people through a virtual reality space that simulates the target audience’s office and a stage that would be the meeting point of the event. Concrete Information: Send a brochure describing the objectives and event schedule. Database Building: Contact people who have shown interest in DSGOX events in the past, send them a personalized email message highlighting the event’s uniqueness.

The result

We hosted 32 attendees and experienced no technical hurdles. Discussions flowed smoothly and we also managed to stick to the schedule and proposed times, respecting everyone’s time.
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The Client

Sukker Baby is an e-commerce company that distributes healthy Swiss gummies in Canada and the United States.

The challenge

Sukker Baby, an emerging e-commerce company, approached us with a unique challenge. With just a logo, they lacked a cohesive brand identity and required various brand applications. The client wanted assistance designing captivating gummy packaging, engaging content for social media and their e-commerce platform, and compelling sales material.

The strategy

To tackle this challenge, we embarked on a meticulous research process to uncover valuable insights that would guide the creation of a comprehensive brand identity. Through this endeavor, we created a stunning Scandinavian illustration gallery, the cornerstone of the brand’s visual communication. This carefully crafted document provided a guiding light, ensuring consistency across all brand applications.

The result

The outcome of our collaboration with Sukker Baby surpassed all expectations. We crafted an enduring and impactful brand that seamlessly adapts to various mediums while preserving its unique identity. Sukker Baby’s consistent and unforgettable brand experience resonates with its audience, leaving a lasting impression and reflecting the company’s vibrant personality across all its brand applications.
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The Client

At Lil Horse powered by DrakeTech, creativity, and innovation are the driving forces behind their mission to impact society positively. As a dynamic creative agency, they offer a wide range of services, including branding, design, marketing, and development.

The challenge

The challenge was creating a set of visual guidelines that would go beyond their existing brand book’s conceptual and theoretical nature. While the brand book was a comprehensive resource, it needed to be supplemented with a more accessible document summarizing the brand identity’s proper usage. The goal was to ensure that anyone working with the brand could easily and accurately utilize all the essential elements, such as colors, fonts, hierarchy, and photographic style.

The strategy

Precision and clarity to elevate brand consistency. To tackle this challenge, we conducted an in-depth analysis of their brand and the existing brand book. This research was the foundation for developing more precise guidelines and rules for correctly using the brand identity. The strategy focused on creating a comprehensive handbook that left no room for ambiguity. The handbook covered a range of crucial aspects, including the appropriate use of fonts in various colors and backgrounds, guidelines for combining graphic elements, and maintaining the optimal saturation level in photographic styles, among others.

The result

A user-friendly brand handbook for seamless branding. This invaluable resource empowers every team member and organization, regardless of their specialty, to flawlessly apply the brand identity while maintaining consistency. With this handbook, anyone can confidently navigate the world of Lil Horse’s brand, ensuring that its essence remains intact in every interaction. The Brand Handbook has become the go-to resource for harnessing the true power of the Lil Horse powered by DrakeTech brand.
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The Client

URBANDER is a forward-thinking and solution-driven agency that helps businesses transform for the betterment of humanity.

The challenge

URBANDER approached us to revamp its brand aesthetic, but our collaboration soon revealed opportunities to improve its communication, clarify its strategic direction, and evoke strong emotions.

The strategy

We kicked off with a creative session to capture our client’s vision and ideas. Together, we unearthed vital concepts that were clear to URBANDER’s leaders but needed to be communicated effectively. Our team then conducted a thorough brand audit and in-depth research to identify visual and communication gaps, which we summarized in a report and insights panel. We then employed our brand development methodologies to establish the brand’s strategic pillars, archetype, and ideal buyer. Finally, we translated these concepts into a unique visual expression, including a new logo, color palette, photographic style, fonts, graphic elements, and brand applications.

The result

Our collaborative efforts culminated in a vibrant and energetic new brand for URBANDER, which reflects the agency’s core purpose and how it is ready to make a significant impact globally.
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The Client

Point Network is a visionary company that aims to bring decentralized internet (Web 3.0) to the world, making it accessible to all.

The challenge

Our challenge was to create a brand identity from scratch that could effectively communicate Point Network’s powerful mission to the world.

The strategy

To create a brand that truly resonates with the audience, we started by understanding the core values and purpose of Point Network. We then developed a comprehensive brand strategy that included a brand personality, communication strategy, logo design, and brand applications. Finally, our team worked closely with Point Network to ensure that every aspect of the brand was authentic and aligned with its vision.

The result

The result was a complete brand development that included visual and conceptual elements. In addition, our team created custom content templates, communication strategies, and brand applications that perfectly conveyed Point Network’s message. The new logo design reflected the company’s innovative approach, while the brand personality reinforced its commitment to transparency and inclusivity. With a strong brand identity, Point Network is well-positioned to achieve its ambitious goal of revolutionizing the internet.
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The Client

Hoyos Luque is a construction company specializing in large-scale furniture projects, ranging from house renovations to skyscraper construction.

The challenge

Our team was tasked with creating a digital twin of a building Hoyos Luque had constructed. The goal was to develop a virtual reality presentation to showcase the building, which would help the company reach a larger audience and increase sales.

The strategy

To complete the project, we divided our team into two stages: living and shared spaces. The first team focused on building the space, architectural elements, and furniture. The second team was responsible for lighting, texturing, and the environment. By dividing the project into manageable stages, we were able to set realistic deadlines and milestones. This allowed for easy turnaround on significant changes and last-minute additions.

The result

The project was a resounding success! The virtual reality presentation tool we developed allowed Hoyos Luque to sell all the units in the building. We achieved this by creating more than thirty 360° panoramic renderings of different living spaces, including 2-level and 3-room apartments, open areas, a cinema, gym, coffee lounge, and more! Showcasing these spaces in a virtual setting allowed potential buyers to truly experience the building’s features and design, resulting in higher engagement and, ultimately, more sales.
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The Client

Groupe Focus is a company that distributes and advises different furniture manufacturers.

The challenge

To create High-quality images for project support and future development of interior spaces and furniture.

The strategy

We learned about them as a company, business, products, and clients. Understood what they needed, were looking for. From the beginning, we connected composition and image, which helped us create an easy, fast, and complete workflow system, allowing us to create high level final images for each project.

The result

More than 25 projects were completed, from 3D furniture modeling to complete environments and spaces from architectural plans.
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The Client

Budweiser is a medium-bodied, flavorful, crisp American-style lager brewed with the best barley malt and a blend of premium hop varieties.

The challenge

When Budweiser approached our team, we faced an exciting and unique challenge: to design a versatile bar that could be replicated anywhere in the world. In addition, the client wanted us to create a family of products that would embody the essence of the Budweiser brand, paying meticulous attention to every detail.

The strategy

To meet this challenge head-on, we embarked on an immersive journey into the heart of Budweiser’s identity. Extensive research allowed us to uncover invaluable insights that would serve as the cornerstone for our furniture construction. Armed with this knowledge, we entered the sketching stage. Carefully selecting materials, lighting, and textures harmonizing with Budweiser’s visual identity, we aimed to create an experience that would resonate with Budweiser enthusiasts worldwide.

The result

Our efforts culminated by creating a truly remarkable family of products that seamlessly integrated Budweiser’s language. This carefully curated collection comprised five tables, one bar stool, one bar, one bench, a sofa, a DJ stage, a hall, a welcome arch, a photo spot, and a totem. Each design exuded visual splendor while demonstrating practicality, ensuring that customers would be immersed in an unforgettable experience at any Budweiser bar, regardless of location.
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The Client

Sator is a forward-thinking company specializing in virtual spaces, NFT collections, and the implementation of crypto technology. Their goal is to enhance people’s lives by introducing new and innovative technologies.

The challenge

Sator approached us with a unique challenge – they wanted to create a video game that would serve as a metaverse, offering NFTs as rewards to players.

The strategy

Our expert team delved deep into the brand manual to gain valuable insights for developing the Metaverse’s visual image and assets. Based on the brand’s values, we created unique models for the video game that would also serve as NFTs.

The result

Thanks to our optimization and quality-focused approach, we exceeded Sator’s expectations by delivering a complete package of assets for the Metaverse. The gamified experience we created is immersive and rewarding, showcasing SATOR’s commitment to innovation and technology.
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The Client

Nustef Baking is a successful cookie manufacturer that produces two famous brands – Kii Naturals and Reko Pizzelle. With an annual turnover of 20 million, is a major player in the baking industry.

The challenge

Nustef Baking aimed to boost brand awareness and expand their reach on social media with a custom Instagram filter. The challenge was to craft innovative content that would set them apart from their competitors and captivate their audience’s attention.

The strategy

We created a content strategy with subtopics, calls to action, and two augmented reality filters to boost brand awareness on social media. Our team crafted two filters based on the target audience, one that modified the user’s face and another that featured cookies coming out of their mouth, both designed to be engaging and fun.

The result

Our strategy proved successful, as Nustef Baking reached over a million people, gaining +3,000 new followers. Engagement rates and website visits improved, setting them apart from their competitors. Our creative approach to social media and augmented reality filters played a significant role in achieving their marketing goals.
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The Client

Budweiser is a medium-bodied, flavorful, crisp American-style lager brewed with the best barley malt and a blend of premium hop.

The challenge

Our team faced a unique challenge: designing versatile bar layouts replicable worldwide. The client requested virtual reality to represent each space while preserving the Budweiser brand’s identity in every detail.

The strategy

We created the first concept for the spaces and product family, driven by the brand values and tone of voice. The sketching stage selected materials, lighting, and textures aligned with the Budweiser visual identity to achieve the desired outcome.

The result

Thanks to our team’s hard work, we produced an impressive VR presentation showcasing five distinct layouts that could be used in any Budweiser bar, and a spectacular family of products that exemplified the brand language. The resulting designs were visually stunning and practical, ensuring customers enjoy a truly immersive experience in any Budweiser bar, regardless of location.
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The Client

Zach Heydeman, a technology enthusiast passionate about cryptocurrencies, blockchain, and NFTs. As a web 3.0 expert, Zach has been working on various NFT projects and came to us with a unique challenge.

The challenge

The client requested accessories, facial expressions, and skins for over 1,200 NFTs, with a twist: the entire collection’s base animal had to be a gorilla, and Zach wanted a dramatic “gore” look and feel.

The strategy

We aligned timelines and expectations with the client in a creative session, using provided resources to create the gorilla’s personality and identity. Our vision crafted a unique, harsh environment that contrasted with any other collection out there.

The result

Our dedication and creativity paid off as we exceeded the client’s expectations with a collection that received positive public reception. The project’s originality and quality were crucial to its success, and we’re proud to have helped Zach achieve his vision, attracting other NFT enthusiasts and collectors.
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The Client

Urbander is a marketing agency that empowers businesses through innovative, diverse, and inclusive solutions. They specialize in connecting organizations with diverse audiences, achieving their communication and human impact objectives.

The challenge

Develop a brand metaverse from scratch that embodies their identity and values, consisting of five unique spaces, such as an auditorium, office building, gallery, learning center, and an area for manifestation and expression.

The strategy

We analyzed Urbander’s brand identity and values to create a unique metaverse space. Our team crafted innovative products for each of the five areas, engaging audiences and promoting the brand’s progressive values.

The result

Our largest and most complex metaverse yet, designed for Urbander, embodies their commitment to diversity, equity, learning, and manifestation. It offers a dynamic and inclusive environment for all, connecting people and advancing humanity. The space offers a dynamic and inclusive environment for all.
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THE CLIENT

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The challenge

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The strategy

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The result

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